Retro Football Kits
Feb 2021 - April 2024
At Retro Football Kits, my role was ‘Head of Digital Marketing and Social Media’. I crafted engaging content for our social media accounts, managed paid marketing and email campaigns, and even played a role in shaping the website's user interface (UI).
The Work
One of my key accomplishments was building a strong video presence for the company. I launched successful YouTube and TikTok channels, amassing over 10,000 subscribers and 21,000 followers, respectively. I single-handedly produced, filmed, presented, and edited all video content, covering both classic and modern football kits.
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Beyond video, I actively managed our social platforms like Facebook, Instagram, and Twitter. I curated content showcasing RFK's inventory alongside general football kit-related content, effectively boosting engagement and driving traffic to the website. My responsibilities also extended beyond digital marketing. I actively contributed to building the company's brand image. I designed the website UI, organized and shot photoshoots with models for print and social media use, and even represented the brand at local markets, engaging directly with customers.
